The Internet A New Medium Of Communication Media Essay

The Internet A New Medium Of Communication Media Essay The internet allows society to communicate with people of all nationality and ages from every country in the world. It has provided the facilities its users most appreciate like the news on the web. Anyone with the skills can post any information on the web, Individuals who post information and use the internet do not need licences or permission which is the reason for such growth globally. The internet is changing the way we communicate but most importantly how we receive and transmit information. The internet is changing media use patterns and the lifestyles of millions of people who have grown to rely on it as a source of entertainment, information, and communication. People are discovering this interactive medium, and with it, new ways to access information and to communicate with others. The internet is becoming increasingly important in the lives of many people around the world. (Kaye and Medoff, 2001: p.2), I cannot emphasize the importance of the internet as many people not o nly use it to communicate but also for businesses either to advertise or to partner up with other businesses for parts of the world. Tim Berners -Lee created the World Wide Web as a means of sharing scientific information, he wrote the web software as an internet-based hypermedia initiative for global information sharing. The internet comprises various text only resources and the World Wide Web, which presents information in text, graphic, video, and audio formats. It is this burgeoning internet resource that has captured the attention of millions, and since it is also having a great impact on traditional mass media. (Medoff and Kaye, 2001: p.3). Traditional mass media allows a one to many model of communication where an individual can speak once, but to many people, these are broadcast, satellite television and radio. However the internet allows a many to one model which is a cross between mass broadcasting and interpersonal communication, this allows people to choose the information they want and to ignore the rest. The ways in which we communicate are via Email and Chat Forums, Email was developed in the early days of the internet and is currently the most popular, efficient and widely used globally mean of communication. It keeps people connected whether for business or pleasure, the boundaries of email use inevitably overlap with our other metaphors for thinking about the information infrastructure. Chat forums allow the exchange of live conversations. Many argue that it is a new mass medium that delivers mass messages to a mass audience of web users, thus following the traditional one-to-many model of communication. For example, each web user who visits the CNN interactive page has access to the same information as everyone else regardless of their personal beliefs, attitudes, or opinions. (Kaye and Medoff, 2001: p.9) on the other hand new technologies are developed in order for individuals to select information. This way the internet is seen as a new interactive medium rather than a mass medium. The internet crosses the boundaries that have traditionally delineated the three modes of communication: mass (one to many), interpersonal one to one and computing many to one. By virtue of its nature, the internet allows for all three types of communication, with a fourth communication mode, many to many emerging. The internet is a vehicle for interpersonal communication and interactivity, mass delivered messages, and information storage, processing, and retrieval. It is a true communication phenomenon and one that allows many forms and styles of communication. (Kaye and Medoff, 2001: p.9). The internet changes the way we receive and provide information, we turn to the web for, information, news and entertainment, it is now common for television to be on the web as it enhances ones way of viewing television rather than just using a computer. We now have our favourite shows and news posted on the internet; it is set up so if we miss an episode we can always find it online with extras. This has increased the amount of internet users as it is convenient and comfortable. Without the time and space constraints that plague traditional media, web authors and designers are free to expand their offerings and produce web-only material and web versions of traditionally delivered fare. The web is exploding with sites that complement traditional offerings but also offer unique content found elsewhere. Electronic magazines and newspapers and online soap operas and talk shows are just a few examples of original content. The web is a unique medium where original and adapted content liv e side by side ( Kaye and Medoff, 2001: p.125). There are new means of communicating where the internet and television would work side by side; Google TV this new wave of technology is set to bring together all information, programs, the internet and media. Internet connected applications will form a central part of Google TV, application such as twitter and YouTube would play a key part as a communication medium on Google TV. Although many disagree to Google TV as people feel Television is suppose to be at the centre of a home and feel this new innovation is rather confusing to the eye, others argue that this new invention would create something new that would bring all ones interest on one screen. The World Wide Web has ushered in a new age of news distribution. Prior to the development of the web, the public was at mercy of newspaper printing times and regularly scheduled news programs. Web technology has opened the doors for twenty-four-hour news and for customized reports delivered directly to computer screens at any time of a day. Electronically delivered news has inherent advantage over printed news in that it can put reports of current events on the air as soon as it happens. (Medoff and Kaye, 2001: p.155). People want to know whats going on in the world and that can now be accessed on the internet, news coverage from brazil can be accessed in China, the distribution of stories globally has kept people connected to parts of the world, People interested in stories such as the war in IRAQ or the shooting at a university in America or England can access it online and go into depth of the stories. Examples of newspapers that can be accessed online New York time, The Times, G uardian and The Sun etc. Broadcasting news such as the BBC also has a website of their own where individuals can access their news from; individuals rely on BBC to give them information that could possibly change their lives, protect and to communicate. Advertisers now Promotion and communication on the web as a way to get the attention from consumers, the four Ps in marketing involves publicity and promotional efforts beyond purchasing advertising space and responding to consumer feedback. The internet has opened ways for disseminating public relations messages to public. Public relations and the internet are both interactivity and the exchange of ideas, opinions, and information. Interactivity is the common bond between the internet and public relation. The internet provides public relations with a direct link to the public, and the public can in turn interact with public relations agencies and companies public relation departments (Kaye and Medoff, 2001: p.223) Email communication with reporters and the public electronic distribution of news releases via email and web pages. The internet and World Wide Web are the catalysts that set off the explosion of online services, multimedia information, and interactive technology that is c hanging the way goods and services are advertised and sold to consumers. Advertising on the web is a way to contact users globally. (Medoff and Kaye, 2001: p. 223). The internet is powerful but most importantly a global phenomenon; it is the process of communication in the world today that allows activities to be carried out in a knowledgeable and creative way. The internet is part of everyday life as without it one will feel incomplete; it is the source of entertainment, information and communication. The internet is the backbone of global computers mediated communication (CMC): it is the network that links up most computer networks (Castells, 2000: p.375). An example of a global internet phenomenon is Facebook, Facebook is not only a social network used to communicate with others but having 30 million worldwide users it is the largest social networking site with an education focus. The site which features classified advertisements and the exchange of goods and services has allowed users not only to network with friends but also to create links between people and groups with shared interest for them to promote their ideas to others, which has been proven to be an effective business tool examples of the activities that Facebook entails, marketing products, promoting events and connecting with customers/ fans, there is also a new networking site that is proven to almost take over Facebook which is Twitter, twitter is used by everyone to communicate with the world, celebrities use it and we get an update of what they are thinking and even what they are doing we get to meet and communicate with these people over the internet. Communication through the web can only be possible with the use of internet. Internet as a global communication network are dominated by individuals and organisation based in countries however globalisation is the force behind this, as the process has allowed internet to be a communication and information technology. In late modernity globalisation promotes the general good in any practical sense. The Internet is being used to achieve a great control over globalizing influences and globalised processes of communication in the world today. The internet is thus creating new opportunities for developing local sensitivity on a global scale, helping aid to remedy problems of global inequality rather than exacerbate them (Slevin, 2000: p. 212). Another method of communication, where you can access the internet wirelessly is mobile phones, mobile phones are very popular world wide as they are used by everyone not only to communicate by voice or text messaging but other features like surfing the web on your phone. Wi-Fi technologies bring alternative modes of accessing the internet; it has provided internet access to mobile phones users in poor countries where the technology is not popular. Horizontal networks of communication and multiple sources of information on a global scale create the possibility of a largely autonomous diffusion and exchange of information, ideas and initiatives. (Castells, 2007: p.258). In the 1990s the internet contributed to the growth of surveillance which then became a Global Sphere. The growth of the internet has provided new opportunities for surveillance where it is seen in the spheres of workplace, military, government and for personal use. To end the internet would forever have an impact in our lives, it would enhance the way we live and communicate to others, and it would enable us to create identities we share with the world. There are thousands of ways to transfer information and data, we have been giving opportunities to create businesses on a global scale, where we can communicate with business owners in other countries that might enhance ones business. With a click of a button one can access anything on the web which is what makes the internet a phenomenal. With the internet changing lives and developing as a form of information society it also plays a role in exposing people especially politicians and celebrities. Cyberspace is changing how we live our lives and one has to be careful especially living in the public eye. It was cyberspace that exposed the scandal about Bill Clinton; the story, posted on the web to audiences, changed how audiences perspective on him, as well as the scandals about Tiger Woods which also spiralled over the web, this could be seen as a negative to the internet and what it comes with. Technological change seems to have its own logic, which we may perhaps protest about or even try to block, but which we appear to be unable to alter fundamentally. (Kitchin, 2001: p.57) they are developed at any one time and placed in accord with a complex set of exciting rules or rational procedures, institutional histories, technical possibilities, and last, but not least, popular desirers (Kitchin, 2001: p.58). . Bibliography/ Referencing Deibert, R. J. 1997. Parchment, Printing and Hypermedia: Communication in New World Order Transformation. New York: Columbia University Press. Chapter 5 Kaye, B. K. and Medoff, N. J. 2001: The World Wide Web: A Mass Communication Perspective. London: Mayfield. Winston, B. 1998: Media Technology and Society. A History: From the Telegraph to the Internet. London: Routledge. Bakardjieva, M. 2005. Internet Society: The Internet in Everyday Life. London: Sage. Castells M, Fernandez- Ardevol M, Linchuan Qiu J and Sey A. 2007. Mobile Communication and Society: A Global Perspective. Kitchin, R. 1998: Cyberspace: The World in Wires. Chapter 2 Websites http://www.rheingold.com/ Howard Rheingold http://www.w3.org/People/Berners-Lee Tim Berners-Lee http://www.telegraph.co.uk/technology/google/8046801/What-is-Google-TV.html https://blackboard.le.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1url=/webapps/blackboard/execute/launcher%3Ftype%3DCourse%26id%3D_2878_1%26url%3D https://blackboard.le.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1url=/webapps/blackboard/execute/launcher%3Ftype%3DCourse%26id%3D_2878_1%26url%3D https://blackboard.le.ac.uk/webapps/portal/frameset.jsp?tab_group=coursesurl=/webapps/blackboard/content/contentWrapper.jsp%3Fattachment%3Dtrue%26navItem%3Dcontent%26content_id%3D_561171_1%26course_id%3D_2878_1%26displayName%3Dthe%2Bworld%2Bwide%2Bweb%2Bof%2Bsurveillance%2540%2Bthe%2Binternet%2Band%2Boff%2Bworld%2Bpower%2Bflows.pdf%26href%3D/%2540%2540/AA8A813A99BD4A059CE4EB843F104663/courses/1/MS2007/content/_561171_1/the%252520world%252520wide%252520web%252520of%252520surveillance%252540%252520the%252520internet%252520and%252520off%252520world%252520power%252520flows.pdf

Tiffany & Co Case Study Essay

Background Tiffany & Co. was founded in 1837 in New York City by Charles Lewis Tiffany and John B. Young. After decades of development, the company has grown to an internationally famous designer and retailer of fine jewelry, diamonds, timepieces and other luxury accessories. In July 1993, Tiffany made a decision to directly operate sales in Japan, rather than profiting from medium corporation Mitsukoshi. According to this decision, Tiffany will pay Mitsukoshi 27% of net retail sales for providing the local services and bearing the risk of holding inventories. Below is a snap shot of the financial summary of Tiffany & Co from 1988 to 1993. The total revenues grew sustainably over the past years before the decision. However, for the cash flow statements, the company had been losing profits in terms of investments. Two-Pillar Strategy The new decision put Tiffany to a very difficult situation where the firm will face the fluctuation of the yen-dollar exchange rates. Due to the fact that the yen is considered to be overvalued with regards to the dollar, the uncertainty of future rates will diminish the company’s profits. In addition, Tiffany also keeps the company exposed to the volatility of the future exchange rate and related risks remain unhedged. As a result, the management came up with two-pillar strategy – to sell yen for dollars at a preset price in the future with a forward contract and to buy a yen put option with the flexibility to excise in the future with a more favorable price. The first strategy is to get a short position in a forward contact, which sells yen to the counterparty at a pre-decided price in the future. Tiffany and the counterparty of the contact both have the obligations to honor the agreement until the contract is expired. The second strategy will allow Tiffany the right, but not the obligation to sell yen at a pre-decided price in the future. Strategy Analysis After this new agreement with Mitsukoshi, Tiffany & Co are exposed to significant exchange risk. 75 of 492 million US dollar total revenue will be settled in terms of Japanese yen. This counted for approximately 15% of the  revenue of 1992. The net income would also suffer from the exposure of foreign currency exchange rate. The number of 1992 is 25 million US dollar. According to the case, there is high possibility that 10% of fluctuation would be reasonable, which may potentially cause a down fall of roughly 20 million US dollars loss. There will be no doubt that Tiffany should proactively manage its yen-dollar exchange risk. Investors value companies which will provide a solid solution for offshore business risk management. The company may just lose portion of revenues in the beginning. However, if the issue remains lacking sufficient attention, it will eventually have negative influence on the core business revenues. Customers will start to question the company’s brand equity. Investors would doubt the continuing profit-generating capacities of the equity. These facts will cause much stronger fluctuation and more severe fundamental problems. In terms of the risk management objectives, each firm will vary because of different risk appetite. In the industry, analysts will run VaR test based on certain scenario and yield various possible results. The management should analyze on the risk within a scale which tailors to the company’s specific needs. In my own opinion, company should aim at hedging the exchange rate risk instead of gaining extra profits from the derivatives market. Conclusion From the below screen shot of yen/dollar exchange rate from 1989 to 1993, we can conclude the rate will be rather volatile and unpredictable. Additionally, there was market assumption that the yen was overvalued in terms of dollar. Therefore, it would be natural to consider the possibility of the yen crashing. Thus, a yen put option seems to be a more favorable strategy for Tiffany.

Erikson’s Fifth Stage of Psychosocial Development Essay

As a developmental psychologist and psychoanalyst, Erik Erikson crafted eight stages of human psychosocial development. The stage that has impacted my life the most is Identity versus Role Confusion, the fifth stage. This stage deals with adolescents twelve to eighteen years old. Erikson’s fifth stage prompts teens, like me, to ask ourselves who we want to be, what we want out of life, and what values and beliefs we live by. Erikson’s Fifth Stage of Psychosocial Development Erik Erikson was a developmental psychologist and psychoanalyst known for his theory of human psychosocial development (New World Encyclopedia, 2013). Erikson’s theory has eight stages. They span from birth to death. According to Gorrindo, Fishel, and Beresin (2012, pg. 282-283), â€Å"Erikson’s stages . . . describe challenges for the individual based on cognitive, emotional, and interpersonal/social issues.† Erikson’s model of psychosocial development consists of those eight stages, but each stage is characterized by a psychological â€Å"crisis† (New World Encyclopedia, 2013). The Encyclopedia has stated that â€Å"when the outcome of the crisis is favorable, the person achieves a certain virtue or strength; when it is unsuccessful, the person develops a maladaptive character and continues to struggle with this conflict later in life.† The theoretical stage that most impacted my development is Erikson’s fifth stage, Identity versus Role Confusion, which takes place in the adolescent years of twelve to eighteen. As described in Myers’ Psychology textbook (2010, pg. 201), the fifth stage addresses teenagers working at refining a sense of self by testing roles and then integrating them to form a single identity, or they become confused about who they are. Erikson’s fifth stage makes adolescents wonder, â€Å"Who am I as an individual? What do I want to do with my life? What values should I live by? What do I believe in?† Erikson called this quest the adolescent’s search  for identity. Identity versus Role Confusion is a very important stage because it helps you figure out who you are and what you will do in life. In this stage you form an identity or image of yourself, or you become confused about your role in society. Identity refers to the organization of the individual’s drives, abilities, beliefs, and history into a consistent image of self (Kasinath, 2013, pg. 1). According to the New World Encyclopedia (2013), Erikson’s search for his own personal identity led him to postulate the importance of personal identity in psychological growth. Erikson also believed that we continue to develop our personality, or identity, through adolescence and even throughout adulthood. Kasinath (2013, pg. 2) has suggested that â€Å"the components of identity that Erikson stressed are acceptance of one’s appearance, knowledge about where one is going, and recognition from others. Kasinath also states that â€Å"role confusion is most frequently caused by failure to formulate clear ideas about gender roles and by indecision about occupational choice.† So far, I have only been confused by what occupation I want to have. I have formed most parts of my identity, but because I am only fifteen years old, I am still continuing to create my sense of self. In this stage, childhood comes to an end. Cognitively, teenagers are able for the first time to consider abstract, existential questions (Gorrindo, Fishel, and Beresin, 2012, pg. 289). Gorrindo and his co-writers also stated that teenagers are thinking about the meaning of life, who their parents and family are, and who they wish to be when they leave home. Also stated by Gorrindo is, â€Å"preparation for separating from family and achieving independence is an important theme.† In relation to my life, these themes are reoccurring. I think about these statements and quotations every day. Erikson’s fifth stage, Identity versus Role Confusion, involves thinking about who you are as an individual and what you want to do with your life. I think about these aspects all the time. I wonder who I am, why I am here, and what I want to do. But because I am inquiring about this, it helps me dig deep and discover who I am. From the age of twelve to now (fifteen) I have changed my mind multiple times about my occupation choice. I wanted to be a lawyer, an FBI agent, and then a musician, and now finally a doctor. When I finally decided I wanted to be a doctor, it was because I realized who I was and that I wanted to help people. As suggested by Douvan (1997, pg. 16), â€Å" . . . the seach for meaning  and for fit, the hard work of building an identity that both satisfies an inner need for meaning and continuity and can find acceptance in one’s society.† Douvan also states that â€Å"it is hard for our current students to imagine that there was a time when identity struggle was not inscribed in adolescence. The search for an identity is ingrained in students’ minds since the first day a person asked you what you are like and what you want to be when you grow up. The fifth stage also involves questioning what values you should live by and what you believe in. I have formed so many of my values and beliefs in this stage of psychosocial development. My values shape who I am and make me want to be a doctor. My values also help me in friendships, relationships, and life situations. My beliefs help me form opinions and have a say in topics. Identity and values/beliefs go hand-in-hand. My identity leads to my beliefs and values, but my beliefs and values help shape my identity. In the adolescence, the students develop capabilities for abstract thinking and understanding the perspectives of others (Kasinath, 2013, pg. 1). As an adolescent, I have grown to be able to think critically and abstractly. I have also learned to listen to others and see things from their point of view. Erik Erikson’s fifth stage of psychosocial development, Identity versus Role Confusion, has most impacted my development. In this stage, the adolescents form a sense of self by testing roles and integrating them to form a single identity or they become confused about who they are. Erikson’s fifth stage makes adolescents wonder who we want to be, what we want out of life, and what values and beliefs we live by. References Douvan, E. (1997). Erik Erikson: Critical times, critical theory. Child psychiatry and human development, 28(1), 15-21. doi:10.1023/A:1025188901554 Gorrindo, T., Fishel, A., & Beresin, E. V. (2012). Understanding Technology Use Throughout Development: What Erik Erikson Would Say About Toddler Tweets and Facebook Friends. FOCUS: The Journal of Lifelong Learning in Psychiatry, 10(3), 282. Kasinath. H. M. (2013). Adolescence: Search For An Identity. I-manager’s Journal on Educational Psychology, 7(1), 1-6. Retrieved July 13, 2014 from http://search.proquest.com.portal.lib.fit.edu/docview/1476284556?pq-origsite=

The Climax in the Beach Scene in Jaws Essay example

The Climax in the Beach Scene in Jaws The spectacular film â€Å"Jaws† was filmed in 1975 and directed by Steven Spielberg at the age of 27. The film was based on a book titled ‘A Stillness In The Water’ by Peter Benchely. The scene being analysed reflects the main plot in the book. It is set on a beach and involves a young boy, who is later attacked by a shark. The essay will analyse how the use of cinematic techniques such as lighting, colour, sound, camera shots, camera edits/movements and mise en scene help to prepare the audience for the climax in this particular scene. Lighting and colour are used effectively in preparing the audience for the climax. This is evident at the start of the†¦show more content†¦The first sound that the audience observe is the dog running and jumping into the sea. Its barking and the owner’s commands are heard continually. The dog is therefore revealed to the audience as holding some importance in the scene. The sounds of joyful laughter, light-hearted speech and the radio playing soothing music in the background is sustained throughout the scene to demonstrate safety and an illusion of enjoyment. The audience contemplate on the boy asking his mother permission to swim for a little while more. At this point his mother is unwilling for the boy to return, but then sees no harm in allowing him another 10 minutes. This piece of dialogue implies an awareness of threat targeted at the boy. Whilst the troubled, agitated lifeguard is looking out to sea, a man approaches him and proceeds to speak. His voice is muted to a low volume, illustrating that the lifeguard is not attentive and is effortlessly being distracted. This particular part of the scene informs the audience of his strange behaviour, in comparison to the lively atmosphere on the beach. Following this, a girl screams whilst frolicking around with her boyfriend in the water. 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